Outreach Programme · State Outreach Partner
Take Harit Kranti 2.0 to every home in your state.
BhoomiSeva is appointing one State Outreach Partner in each state. You lead awareness across the whole state, through AIOCD's chemist network, your own teams and every channel you command, and you build a recurring, outcome-based business while you do it.
The role
The face of the movement in your state.
You turn a national movement into a household conversation in your state's own language: village by village, city by city, counter by counter.
What you do
Six jobs, one state, one movement.
Activate the chemist network
Work with AIOCD's state and district associations so chemist counters become awareness and registration points.
Run state-wide campaigns
Digital, local media, radio, haat and mela activations, in the state's own language.
Bring farmers to the soil test
Drive farmer registrations and soil-test bookings into the nearest BhoomiSeva Parivartan Kendra.
Bring families to healthy food
Build pre-bookings for BhoomiAahar season baskets in towns and cities.
Build your state team
Engage and manage district coordinators, agencies, BhoomiSeva Mitras and creators across your state.
Open doors
Introduce Kendra operators, stockists and institutions, and earn a success fee when they sign.
A partnership of equals
What BhoomiSeva brings, and what you bring.
What BhoomiSeva brings
- The Harit Kranti 2.0 brand, proposition and the trust of 15+ national contributors
- The collaboration with AIOCD and its chemist network
- Verified content and campaign kits in English, Marathi, Hindi and your state's language
- BhoomiSathi on WhatsApp: partner codes, lead tracking and your monthly dashboard
- Kendras, protocol, finance and buyback to deliver on every promise you make
- Training for your teams
What you bring
- An organisation with presence across your state
- People who speak the state's language and know its districts
- Outreach systems: digital, field, media or tele-calling
- Your own resources to run the programme
- A commitment to verified, honest communication
How you earn
Paid on success. Built to recur.
No retainer and no investment in stock. You earn on every verified outcome your state produces, and because farmers and families come back every season, the income keeps coming back too.
Farmer outcomes
Fees on verified farmer registrations, soil tests and protocol enrolments in your state.
Family outcomes
Fees on BhoomiAahar basket pre-bookings, including repeat bookings for an agreed period.
Partner outcomes
A success fee when a Kendra operator, stockist or institution you introduced signs and pays.
Network outcomes
Fees on chemist counters activated, and kept active, in your state.
Rates, territory terms and the appointment period are shared with shortlisted applicants. Earnings depend on verified outcomes; nothing is guaranteed.
The path to appointment
From interest to your state, in four steps.
- Step 1
Express interest
Send your organisation's details on WhatsApp for the state you want.
- Step 2
State plan
Meet the BhoomiSeva team and share your presence, team and a first 90-day plan.
- Step 3
First districts
Prove the model in your first districts against agreed outcome goals.
- Step 4
State appointment
Exclusive appointment for your state, reviewed on performance.
Who should apply
Organisations that already reach people.
Your systems, data, people and reach are your capital. The movement gives them a cause, and pays on what they achieve.
- Rural marketing agencies
- Outreach and BTL agencies
- Digital agencies with state presence
- CSR implementation organisations
- Regional media groups
- Cooperative and FPO networks
- Tele-outreach companies
One state, one partner
States are appointed in order of readiness. Express interest early for yours.
Express interestExpress interest
Apply to be your state's Outreach Partner.
Send your organisation's details on WhatsApp. The BhoomiSeva outreach team contacts shortlisted organisations to discuss the state plan.
- Nothing is stored on this website
- WhatsApp opens with your details; you send it yourself
- One partner is appointed per state
Next steps